Branded Program

Double your marketing budget and expand your reach with U.S. food and agricultural products

Promote U.S. Products, Double Your Marketing Budget

If you're importing U.S. food and agricultural products, you could qualify for funding to help market these products in your region. Food Export's Branded Program offers up to 50% reimbursement for approved international marketing and promotional activities.

50% Reimbursement

Get up to 50% back on eligible marketing and promotional activities

Expert Support

Access in-market representatives to guide you through the process

International Reach

Expand your market presence across multiple countries

Grow Your Business

Leverage funding to establish and expand U.S. imports

How It Works

Your U.S. Supplier Applies

Your U.S. supplier must be pre-qualified and approved to participate in the program annually before promotional activities take place.

Plan Your Marketing

Work with your U.S. supplier to develop a marketing plan outlining activities and target countries.

Execute Activities

Conduct your marketing activities ensuring all materials include a USA origin statement to qualify for reimbursement.

Get Reimbursed

Submit documentation within 60 days. Food Export reviews and reimburses your U.S. supplier, who then reimburses you for 50% of eligible expenses.

What Qualifies

In-store demonstrations and merchandising
Trade show exhibits
Digital/print advertising and marketing materials
Retail and foodservice promotions
Social media, website design and ecommerce
Market-compliant packaging and labeling
And more!

Who Qualifies

Products must have at least 50% U.S. agricultural content
U.S. supplier must meet program size guidelines (generally fewer than 500 employees)
U.S. supplier must be approved annually before activities begin
U.S. supplier must be a registered business entity in the U.S.

Important Dates for 2026 Branded Program Year

Ready to Get Started?

Contact brandedinfo@foodexport.org