Importer Guide

Tap into no-cost support and promotional funding to grow your business

Tap into No-Cost Support

Assistance from our African in-market reps:

Help you discover the diverse product offerings available from the Midwest and Northeast U.S.
Connect you with quality U.S. suppliers
Share information about promotional funding programs that help establish your U.S. Imports
Keep you informed about U.S. market trends

Expert Guidance

Our in-market representatives are here to support your success every step of the way.

Access Promotional Funding Support to Grow Your Business

Leverage funding that may be available through your small- or medium-sized U.S. suppliers to:

Packaging & Labeling

Create product packaging and labeling that comply with African labelling laws

Demonstrations

Conduct retail or HRI demonstrations and merchandising

Marketing Campaigns

Execute social media and advertising campaigns

Marketing Materials

Produce digital and print marketing materials

Trade Shows

Exhibit at trade shows

And More!

Explore additional eligible marketing activities

The Process

Gain Support from Your U.S. Supplier

Work with your U.S. supplier to align on marketing goals and opportunities.

Develop Marketing Plan

Collaborate to create a comprehensive marketing strategy for your target markets.

U.S. Supplier Applies to the Branded Program

Your supplier submits an application outlining the marketing plans.

U.S. Supplier Application is Approved

Food Export reviews and approves the application for participation.

Execute Marketing Activities

Implement your marketing plan ensuring all materials include U.S. origin statements.

Forward Expense Documents to U.S. Supplier

Within 60 days, provide invoices, proofs of payment, and activity evidence.

Supplier Submits Reimbursement to Food Export

Your supplier compiles documentation and submits the reimbursement request.

Food Export Reimburses U.S. Supplier

Food Export reviews and approves reimbursement to your supplier.

U.S. Supplier Reimburses Importer

Your supplier reimburses you for 50% of eligible expenses.

Promote U.S. Food and Agricultural Products, Double Your Marketing Budget

If you're importing U.S. food and agricultural products, you could qualify for funding to help market these products in your region. Food Export's Branded Program offers up to 50% reimbursement for approved international marketing and promotional activities. Importer and distributor expenses are eligible for reimbursement through your U.S. supplier.

Please don't hesitate to reach out to us directly. We would be happy to guide you through the process and explore ways we can continue to support your market development efforts.

Email brandedinfo@foodexport.org