Program Basics
Learn how you can use the Branded Program to double your marketing budget for U.S. products
Essential Program Information
Understanding the basics of the Branded Program will help you maximize your marketing opportunities
Application Required
To participate in the Branded Program, your U.S. supplier must apply and be approved. We work with small and medium sized companies.
50% Reimbursement
Eligible expenses are reimbursable at 50% of invoiced cost, helping you double your marketing budget.
Key Requirements
Funding Levels
Minimum: US$2,500
Maximum: US$300,000 total for all countries
Contract Amendments
The U.S. supplier can apply for a contract amendment if they would like to make changes to the approved marketing plans.
U.S. Origin Required
All activities and materials must identify the origin of the product as "Product of the U.S.A.", "Grown in the USA", or a similar approved statement.
Company Size
We work with small and medium-sized companies as defined by the U.S. Small Business Administration.
Application Timeline
Understanding the application timeline helps ensure you can maximize program benefits for the full year.
Applications Before January 1
Suppliers who submit applications before January 1 are eligible for the full program year, giving you maximum time to execute your marketing activities.
Applications After January 1
Applications submitted after January are eligible from the date of submission through year-end, allowing for flexible participation throughout the year.
How Reimbursement Works
Complete Your Activities
Execute your approved marketing activities ensuring all materials include proper U.S. origin statements.
Submit Documentation
Within 60 days of completion, provide all invoices, proofs of payment, and evidence of activities to your U.S. supplier.
Food Export Reviews
Your supplier submits the reimbursement request to Food Export, who reviews and approves eligible expenses.
Receive Reimbursement
Food Export reimburses your U.S. supplier 50%, and your supplier then reimburses you for 50% of eligible expenses.
Important Reminders
- Your U.S. supplier must be approved before any promotional activities begin
- All marketing materials must include clear U.S. origin statements
- Documentation must be submitted within 60 days of activity completion
- Only expenses from approved activities are eligible for reimbursement