Morocco
North Africa
Discover more about the Morocco market including overviews about the retail, foodservice, and food-processing sectors.
2nd
Largest U.S. export market in North Africa
$38M
U.S. processed food exports in 2024
37.3M
Population in 2024
Market Overview
Morocco's economy demonstrated resilience with real GDP growth accelerating to 3.4% in 2023, up from 1.5% in the previous year. GDP per capita reached US$3,726, surpassing the regional average. Tourism played a significant role with 14.5 million tourists in 2023, marking a 34% surge.
Market Opportunities
- Mostly duty-free import regime for U.S. products
- Consumers demand increasingly diverse choices
- Efficient infrastructure serving as trade hub for African markets
Key Issues
- FTAs with EU, Turkey, and Arab states create competition
- European exporters benefit from lower shipping costs
- French and Arabic are predominant languages of commerce
Top U.S. Exports (2024)
Retail Sector
$12.5B
Market size in 2024
$164M
U.S. retail exports in 2024
$15.9B
Forecast by 2029
Morocco is the second largest packaged food market in North Africa. About 33% of middle and upper-class Moroccans shop at supermarkets at least once a week, with trends shifting due to changing urban lifestyles.
Best Product Prospects
Foodservice Sector
Consumer foodservice is attracting investment, enticed by rapid urbanization and strong tourism growth. International hotel brands are increasing their footprint with 14.5 million tourists in 2023.
Key Driver:
Tourism economy with record-breaking revenues
Food Processing
The sector accounts for 6% of GDP with 2,100 registered companies employing 161,671 people. Sales generated about US$16 billion in 2022. Morocco imported US$4.9 billion in processing ingredients.
Advantage:
U.S.-Morocco FTA provides tariff advantages
Additional Resources
Access the Latest FAS GAIN ReportsEstablish New Contacts
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